Dominant Ideology
The belief system that serves the interests of the dominant ruling elite withina society, generally accepted as a common sense by the majority and reproduced in mainstream media texts. In Mean Girls there are a few dominat ideologies to do with the teenage lifestyle.
Demographics
Information concerning the social status, class, gendre and age of the population. Audience profiles use demographic information, the best known system being the ABC1 scale.
Eyeline Match
a type of editing that maintains the eyeline or level when cutting from a charachter to what the character see's. The effect of the edit is to create a sense that what the camera sees is what the character sees. Cady has a flashback to what is not the real world so we are seeing what she is seeing.
Bibliography
the section at the end of a media project that lists all the information sources. A bibliography should be presented systematically using the Harvard system (author, date, title and publisher). A filmography or list of films researched should include the films title, the director and date of release. Television references should include the producer, title, series, broadcast channel and date of transmission. Internet references should include the address of the file.
Big Ten
The ten major hollywood film studios: Twentieth Century Fox, Metro-Goldwyn-Mayar (MGM), Dreamworks. Miramax, Sony Pictures, Paramount, Universal Studios, New Line Cinema, Walt Disney Pictures and Warner Brothers. Mean girls is made by one of the top 10 major Hollywood film studios: Paramount
Gender
Psychological and cultural aspects of behaviour associated with masculinity and femininity, acquired through socialisation, in accordance with the expectations of a particular society. Representations of gender increasingly challenge traditional concepts of masculinity and femininity. Girl power, launched as a marketing device for the Spice Girls in the early 1990's, created new role models of asserive young women, rejecting the traditional passive female role
Mulvey, Laura (1941):
Feminist academic and media and film critic, responsible for developing theories of the male gaze in her 1975 essay 'Visual Pleasure and Narrative Cinema'. Key media theorist for my independant study on Mean Girls
Pluralism
the veiw that where a society is comprised of a wider range of social and ethnic groups with different values, political and ideological beleifs, representations by the media will naturally reflect the diversity. There are many different ethnic group that are being typically represented in Mean Girls
Post Feminism
Part of the post modern perspective whcih takes the achievments of feminism for granted and veiws it as ineffective in explaining the current condition of women and the many identity cpoices they face
Teen Movie
a film directed at a target audience of teenagers and addressing teenage intrests and experience in areas such as sexual identity, values and rights of passage from school yeard into adulthood
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